Background

A leading financial institution operates across 15,000+ branches, especially in Tier 2–6 towns. With such scale, the ability to empower every employee to instantly create consistent, compliant, multilingual creatives within minutes — maintaining brand identity, saving time, and ensuring regulatory alignment becomes critical for driving local engagement. However, a fully centralized marketing process made it difficult to support this vast network with fast, compliant, and brand-consistent creative production.

Agenthum Solutions partnered with this institution to build a cloud-native AI Creative Enablement Platform that empowers branch employees to instantly generate multilingual, compliant, and brand-safe marketing creatives — dramatically improving speed, consistency, and cost efficiency across the organization.

Problem Statement

The institution’s distributed branch operations faced several constraints:

• Centralized creative bottleneck causing delays of days/weeks for simple assets.
  
• Inconsistent branding across 15,000+ branches due to locally created materials.
  
• Low local relevance because branch teams lacked tools to reflect local insights.
  
• Language limitations, making it difficult to create regional-language creatives at scale.
  
• High compliance risk in financial communication due to manual review processes.
  
• High operational cost for routine creative production handled centrally.
  
• No visibility into usage, compliance breaches, or branch-level creative activity.
  
• Skill gaps among branch employees for design and standardized messaging.
  
  

Solution Overview

Agenthum Solutions delivered a comprehensive AI-powered creative automation system centered on ease of use, brand governance, and compliance enforcement. The platform enables any employee to:

• Select from a library of brand-approved templates
  
• Generate or regenerate creatives using AI
  
• Automatically apply the institution’s brand colors, fonts, and layout rules
  
• Instantly translate content into regional languages
  
• Validate compliance using OCR + prohibited-term detection
  
• Save, search, and share creatives to WhatsApp, Facebook, and Instagram
  

A full-featured Admin Panel allows marketing and compliance teams to manage templates, control permissions, update guidelines, and monitor branch adoption and creative activity.

Architecture Overview

Built on Microsoft Azure using a modern microservices architecture, the platform ensures scalability, governance, and performance.

Key Architectural Components

Frontend:

• Next.js + React-based UI for both branch users and admins
  
• SSO integration using Azure Active Directory
  

Backend & Microservices (FastAPI):

• User & Role Management
  
• Template Management
  
• Compliance Engine
  
• Localization Engine
  
• Creative Rendering and Asset Management
  

AI Capabilities:

• Azure OpenAI for text ideation and content suggestions
  
• Azure Translator for multilingual localization
  
• Azure Computer Vision OCR for compliance scanning
  

Rendering & Storage:

• Node-Canvas for server-side, brand-compliant creative generation
  
• PostgreSQL for structured metadata
  
• Azure Blob Storage for creatives and assets
  
• Redis for caching
  
• Azure Data Explorer for logs and audits
  

This architecture ensures secure access, fast performance, and simplified extension for future capabilities.

Implementation Plan (High-Level)

The platform was implemented using a streamlined end-to-end build approach. Work began with finalizing the architecture, preparing Azure environments, establishing CI/CD pipelines, and defining the data and API structure. Core components such as SSO-driven User Management, Template Management, and the Admin Panel were developed first to ensure governance and control.

The team then built the branch-facing creative workspace along with the automated compliance engine powered by OCR and lexicon-based checks. Advanced AI capabilities—Azure OpenAI for content generation, Azure Translator for multilingual output, and regional font rendering—were integrated to support hyperlocal usage at scale.

Comprehensive functional, performance, and security testing was completed before production deployment. The rollout included detailed user onboarding, training, documentation, and monitoring dashboards, followed by hypercare support to ensure fast stabilization and high adoption across the institution’s extensive branch network.

Challenges & Resolutions

• Ensuring compliance across regional languages
  Integrated OCR scanning, rule-based detection, and a manual review queue.

• Maintaining brand consistency despite decentralized creation
  Template locking + Node-Canvas server-side rendering.

• Handling multilingual rendering across 10+ languages
  Azure Translator + customized font rendering engine.

• Training 15,000+ employees with varying technical proficiency
  A simplified UI, in-platform guides, and SSO-based onboarding.
  
  

Results & Business Impact

• Faster Creative Production
  Turnaround time for standard creatives now takes under two minutes, enabling branches to operate independently without central delays.

• Stronger Compliance & Reduced Risk
  Automated OCR and lexicon-based checks achieved a 95% reduction in compliance issues, ensuring consistent regulatory alignment.

• Operational & Cost Efficiency
  Automation delivered over 40% savings in routine creative production, allowing central teams to focus on high-value initiatives.

• High Adoption Across Branches
  Streamlined workflows and SSO-driven access are expected to drive 70%+ adoption within the first six months.

• Hyperlocal Engagement at Scale
  Branch teams now create culturally relevant, multilingual creatives instantly, supporting local events, offers, and customer needs.

• Consistent Nationwide Branding
  Standardized templates and locked design elements maintain a unified brand identity across 15,000+ touchpoints.
  
  

Conclusion & Future Roadmap

The AI Creative Enablement Platform has transformed the institution’s marketing operations by decentralizing creative production while strengthening compliance and brand consistency. Branch teams across the country are now empowered to produce localized content at speed, reducing operational cost, minimizing compliance risk, and improving customer engagement.

Future extensions include automated campaign orchestration, predictive creative recommendations, CRM-driven personalization, and deeper analytics for branch-level performance insights.